Explore. Learn. Build. Repeat.

I excel at transforming chaotic, high-constraint product environments into scalable, user-centred systems that drive both business outcomes and engineering velocity.

Design Thinking
AI-Powered Tools
Design System
Design Strategy
Visual Design
Design Thinking
AI-Powered Tools
Design System
Design Strategy
Visual Design

Recent Works

Additional work samples available on request

Kamana
Kamana cover

Built a strategic design process to simplify complex hiring workflows

A healthcare staffing platform redesign that transformed Kamana into an enterprise-level job marketplace.

Technical debtFoundational architectural flaw
Role
Product Designer
Scope
UX Strategy, Design System
Industry
Healthcare Staffing
USERS
65K+
View Project
Station UI
Station UI cover

Building a Unified Design System for Elixir & LiveView Native

Station UI is the first open-source component library and design system built specifically for Elixir and LiveView Native.

Cross-Functional CollaborationSystem ThinkingDesign Operations
Role
Product Designer
Team
2 Designers, 6 Engineers
Industry
Open Source Developer Tools
USERS
1,000+ (Figma Community)
View Project
NoBS Weightloss
Kamana cover

Designing a Digital Coaching Platform

No BS Weightloss is an online coaching platform for women that combines a flexible, component-based CMS for custom content creation with a self-service customer management portal.

Content-scale UXInternal ToolsUX Parity During Platform Migration
Role
senior Product Designer
Scope
Design system, Administrative Content
Industry
Online Coaching
USERS
50K+
View Project

Visuals

UI screens and interactions from real-world projects

Sportiv

A fresh, community-driven app designed to bring sports enthusiasts together.

Pahk Solutions

Tracking daily emissions and encouraging eco-friendly lifestyles through simple design and gamification.

How I work

I break complex problems into clear, actionable pieces and use AI to accelerate early research and thinking. I validate technical feasibility early, make smart trade-offs during wireframing, and keep cross-functional teams aligned throughout the process. From high-fidelity design through testing, handoff, and post-launch QA, I stay involved end to end to make sure the final product is both usable and well-executed.

Design Collaboration

In Their Words

Sergio Arbeo

Sergio Arbeo

Software Engineer
LinkedIn ↗

Safoora doesn’t just design in a vacuum, she collaborates seamlessly with engineers, finding creative solutions that respect both technical boundaries and design principles. This rare combination of empathy for the user and practical problem-solving makes her an invaluable asset to any team.

Bridging the gap between engineering and user needs